Client

Ride The Range is a collaboration of four of northern Minnesota's top mountain biking sites: Cuyuna (Crosby), Giants Ridge Bike Park (Biwabik), Redhead (Chisholm), and Tioga Recreation Area (Cohasset).

Requirements

Ride The Range engaged Old Saw Media to produce a collection of videos that would showcase the diverse range of mountain bike trails available throughout the Iron Range during the winter season.

Solution

Old Saw Media conceptualized the video campaign by opting for a sound-driven video that would allow the unique scenery of each mountain bike park to take center stage, showcasing their distinctive features.

While the client and Old Saw Media shared the responsibility for casting, Old Saw Media directed, filmed, and edited all of the shoot with the exception of the Cuyuna portion, which was filmed by Strateligent. Meanwhile, the client was responsible for distributing the videos.