Client

Halvor Lines is a reputable transportation company based in Superior, Wisconsin. Established in 1968 by Bill Vinje, it has grown to become a prominent player in the trucking industry. Specializing in long-haul transportation, Halvor Lines operates a fleet of modern trucks and trailers, offering freight services across the United States and Canada. With a focus on safety, efficiency, and reliability, the company prides itself on delivering exceptional service to its customers while maintaining a commitment to its employees' well-being.

Requirements

The Marketing Director of Halvor Lines reached out to Old Saw Media seeking an impactful advertising campaign. Their initial goal was a television commercial promoting Halvor's CDL training program, targeting prospective drivers. Building on this success, they returned for a series of "we are hiring" TV commercials. These ads, strategically crafted to enhance recruitment efforts for drivers and technicians, underscore Halvor Lines' dedication to growth and excellence in the transportation sector.

Solution

Following discussions with Halvor Lines' Marketing Director regarding their advertising needs, Old Saw Media spearheaded the process of conceptualizing and producing a series of TV commercials. Our involvement began with pre-production planning, where we meticulously outlined the objectives and messaging for each commercial. Moving into production, our team executed the filming and editing process with precision and creativity, ensuring the commercials effectively conveyed Halvor Lines' intended message.

Throughout post-production, we refined the footage to deliver polished commercials that captured the essence of Halvor Lines' CDL training program and recruitment efforts. Our collaboration with Halvor Lines focused solely on crafting engaging and effective TV commercials to promote their initiatives, including logo animation.