Client

Redhead, a mountain bike trail system located in Chisholm, Minnesota, is setting a new standard for the Iron Range. The Redhead trail is one of four unique mountain bike trail systems in the Iron Range, collectively offering an impressive 112 miles of single track mountain biking. The diverse range of trails offers riders a unique and challenging experience, and with each trail offering a different set of challenges, riders can expect a new adventure every time they hit the trails.

Requirements

Redhead Mountain Bike Park contacted Old Saw Media with the intention of creating a compelling crowdfunding video that not only showcases the creation of the park, but also highlights its significance to the region and the potential economic benefits that can be generated through mountain biking on the Iron Range.

Solution

Old Saw Media collaborated with the Redhead Mountain Bike Park team to develop a concept for a short documentary that would not only showcase the full story of Redhead but also provide footage that could be repurposed for a shorter crowdfunding campaign video and a series of promotional videos, as well as photographs.