Client

The University of Wisconsin-Superior is a top public liberal arts university in Superior, Wisconsin offering associate to specialist, as well as bachelor's and master's degrees.

Requirements

The University of Wisconsin-Superior sought to reinvigorate its "Find Your Superior" campaign by refreshing its TV commercials. The previous campaign had centered on showcasing individual students and their participation in particular programs, but was deemed too narrow in scope to fully convey the extensive array of programs and opportunities available to students. The updated TV spots aim to feature a more diverse group of students engaging in a wide variety of programs, extracurricular activities, and experiences, providing prospective students with a broader and more realistic view of what they could participate in if they choose to attend the university.

Solution

To bring this vision to life, UW-Superior sought a partner who could provide expertise in all aspects of the creative development process, from concepting to storyboarding, and everything in between, including production and post-production.