Client

Delta Air Lines, headquartered in Atlanta, Georgia, is a global aviation leader with a rich history dating back to 1924. From its humble beginnings as a crop-dusting operation, Delta has evolved into one of the world's largest airlines, serving over 300 destinations across six continents. Renowned for its commitment to safety, reliability, and exceptional customer service, Delta operates a fleet of over 800 aircraft and is a pioneer in sustainability initiatives. As a founding member of the SkyTeam alliance, Delta maintains strategic partnerships worldwide, providing passengers with unparalleled global connectivity and setting the standard for excellence in the aviation industry.

Requirements

The marketing department of Delta Air Lines approached Old Saw Media with a request to develop a compelling series of testimonial videos featuring current call center employees. Their objective was to showcase the positive experiences of Delta employees and encourage others to join the Delta team. Beginning with a focus on the call center environment, these videos aimed to highlight the rewarding aspects of working for Delta and promote recruitment efforts. Through strategic storytelling and authentic testimonials, the videos underscored Delta's commitment to fostering a supportive and thriving workplace culture, reinforcing the airline's reputation for excellence in the aviation industry.

Solution

Following consultations with Delta Air Lines' Marketing department, Old Saw Media spearheaded the production of a series of testimonial videos featuring call center employees. Beginning with meticulous pre-production planning, we outlined objectives and messaging for each testimonial with an authentic twist. Conducting interviews with Delta's employees, we captured their authentic experiences. Through creative editing, we ensured the videos effectively conveyed Delta's workplace culture. Our collaboration focused on crafting engaging testimonial videos to attract potential employees, reflecting Delta's commitment to a supportive environment.