Client

Tamarack Health, with locations in Hayward and Ashland, Wisconsin, is a leading provider of compassionate healthcare in the region. With a dedicated team of professionals, including physicians, nurses, and specialists, Tamarack Health offers a comprehensive range of services tailored to diverse needs. Deeply committed to community involvement, Tamarack Health actively participates in initiatives promoting health education and outreach. By fostering partnerships, Tamarack Health enriches the lives of individuals and families throughout Hayward, Ashland, and beyond, embodying excellence in service, quality, and community engagement.

Requirements

Hailey Sault approached us for their client, Tamarack Health, formed through the merger of Hayward Medical Center and Ashland Medical Center, seeking dynamic video content to enhance their communication strategy. Our collaboration focused on crafting compelling video content tailored to Tamarack Health's brand vision. This included TV spots, a Brand Inspiration video, and a Leadership video, which introduced the executive team of the newly formed Tamarack Health. These videos not only aimed to resonate with audiences but also enhance Tamarack Health's online visibility and brand recognition. These videos would serve to inform and engage the community, fostering a sense of connection and trust in Tamarack Health's mission to provide exceptional healthcare services.

Solution

Following discussions with Hailey Sault, Old Saw Media embarked on an initiative to elevate Tamarack Health's communication strategy through dynamic video content. Through meticulous planning and creative brainstorming, we conceptualized compelling video formats that authentically showcased Tamarack Health's commitment to community wellness. With the scripts provided to us by Hailey Sault, we seamlessly transitioned into the production phase, capturing genuine narratives that resonate with the local community. Concurrently, we worked closely with Tamarack Health's team to craft a comprehensive campaign strategy, ensuring the delivery of engaging video content across various platforms.