Client
The Iron Range Tourism Bureau is a non-profit organization serving communities with participating lodging properties and campgrounds in the region. These areas include: Hibbing, Chisholm, Mountain Iron, Virginia, Eveleth, Gilbert, Biwabik, Aurora, Hoyt Lakes, Embarrass, and Meadowlands.
Requirements
The Executive Director of the Iron Range Tourism Bureau contacted Old Saw Media with a request to create a year-round campaign that would showcase the range of activities available in the northern Minnesota Iron Range.
Solution
Following discussions with IRTB regarding their requirements, Old Saw Media initiated the process of rebranding IRTB to showcase the diversity of activities available, which involved creating a new logo and visual system.
Once the rebranding was completed in partnership with IRTB, we began strategizing the all-season campaign, taking into account the distinct activities associated with each season. We meticulously mapped out the highlights for each season, and put together a comprehensive plan to develop a series of videos in various lengths to cater to different campaign platforms. Additionally, we included photography to promote the campaign, with a focus on showcasing the unique locations, people and activities of the Iron Range.
Services
• Creative Development
+ Rebrand / Logo Design
+ Concepting
+ Storyboarding
+ Script Writing
• Pre-Production
+ Location Scouting
+ Casting
+ Scheduling
+ Logistics
+ Shotlisting
• Production
+ Directing
+ Cinematography
+ Lighting
+ Drone
+ Photography
• Post-Production
+ Video Editing
+ Sound Design
+ Color Correction
+ Voiceover Recording
summer
fall
Winter
LOGOS
Throughout the campaign, the Iron Range Tourism Bureau sought to develop new branded logos to be used across their marketing materials. With the help of our network of skilled designers, Old Saw Media simultaneously coordinated the logo design.
LOGO Animation
Even though it wasn't requested, we made the deliberate choice to incorporate a simple yet effective logo animation within the video. This animation adds value to the overall videos.
