Client

Sek Design Studio reached out to Old Saw Media to produce a video series for their client, National Bank of Commerce (NBC). As the largest locally-owned community bank in the Twin Ports region, NBC has been a cornerstone of northwestern Wisconsin and northeastern Minnesota for over 85 years. With four full-service locations in Wisconsin and six in Minnesota, NBC offers a wide range of banking services to the local community.

Requirements

Sek collaborated with NBC to produce a Brand Story video that aimed to showcase the bank in a way that went beyond traditional banking services. The objective was to position NBC as a bank that makes more things possible for its clients. In addition to the Brand Story video, NBC requested a 30-second TV spot, as well as photos that could be used as marketing assets.

Solution

Although Sek handled pre-production and creative planning, OSM was responsible for assembling a team and the necessary equipment for a four-day shoot throughout the Twin Ports area. During this time, we captured stories from individuals, businesses, and NBC bankers to demonstrate to clients how NBC makes a positive impact in the community. OSM took care of all post-production work, including video editing, sound mixing and design, and color correction. This work was integral in creating the final deliverables, which included the Brand Story video, a 30-second TV spot, and a collection of photos pulled from the footage for use in NBC's marketing assets.